You’ve started your own business, and now it’s time to generate leads. So where do you get started? It can be hard to keep pressing forward and finding those targeted customers. This article is about to give you and idea as to what can be done about this. Keep reading to find out some helpful tips.
Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where the offer can be found for purchase or download. Make your CTA count for more valuable leads.
Don’t forget about having a follow-up plan. Once you have generated some leads, it is important to remember that you need to turn those leads into paying clients or customers. Have a plan in place so that you can begin that work as soon as you get some quality leads.
Check out local events in order to maximize your leads. If you’re allowed to have a table there, you could hand out pamphlets and hold a giveaway. Just ask people to leave their name and email in return for a ballot, but be sure to let them know if you’ll be adding them to a mailing list.
Analyze the numbers surrounding your lead generation. Are you finding it takes lots of hours to discover potential leads? Are these leads qualified or rather weak? Measure the time you have in versus the conversion rate. This will help you decipher which tactics give you the best return on your investment.
Don’t be afraid to pick up the phone. A lot of people get scared of making a call to generate a lead. They think it’s akin to annoying telemarketing. But if you’ve got a solution to a problem a company is having, you’ll definitely get phone time with someone. Even if it’s not a long call, pitch it and get a meeting to continue the conversation.
Look at your competitors to see what tactics they use to generate leads. You don’t need to reinvent the wheel when you are going to market. Oftentimes, your competitors have already done the hard work for you. If you see them using certain tactics heavily, there’s a good chance they are doing so because it works.
Find ways to qualify leads that you’ve brought into the company. Yes, it’s important to get as much data as you can, but leads are of different levels of quality. Some leads are more likely to be bigger customers than others. One way is to develop a survey to learn more about their buying habits.
People are always looking to get things done quickly. That being said, every site has phone and email contact information. What if you have a live chat option available? This can help you cater to short attention spans of visitors who would like to ask you a few anonymous questions quickly. You would be surprised how this can generate new leads and create impulsive sales like you wouldn’t believe.
Make sure that there is a solid call to action on each page of your site. No matter the product sold, potential customers must know what to do to buy. Be clear in your wording and don’t clutter your pages so people can find their way around.
Regardless of budget, detailed planning will help you get where you need to be. After you’ve launched the campaign, keep an eye on it to see what’s going well and what might not be. If you have a budget that’s tight, you should watch things carefully so you can allocate money where it’s needed most.
Remember that trending on social media isn’t the be-all and end-all of marketing. If you can get any positive buzz at all about what you’re selling, you’re generating leads. When using social media, the content is king as long as you present it in a way which doesn’t sound like spam.
Lead generation is only one aspect of marketing. Do not spend more than a few hours a day on this. The remainder of your time can be used on other aspects of building a solid business.
Say thank you in your marketing efforts. If someone fills out a form, have an email set up that sends them a thanks. If a person contacts you directly for more information, immediately give them a verbal thanks. Thank you goes a long way to building quick trust, and that means a stronger lead.
Try using incentives. You may find that they work very well for some of the audience. Some people need a bit of motivation to buy something. What you should do is focus on using these incentives on those that you know will be motivated by them. Don’t waste your money on giving them out to everybody.
Engage your customers. It is not enough to get them to your site. Once you’ve captured a faint bit of interest, you must nurture it. Responding to questions and concerns in a timely and friendly manner will help you do this. If you don’t do this, your leads may disappear as quickly as they came.
There is no harm in asking your clients for referrals. In fact, give them some incentive for letting people know what you do. Offer them materials to hand out so they have something concrete to share with others and include a referral code. Give them a discount every time a new client shares that referral code with you.
Consider holding a contest among your current clients which rewards those who bring in the most leads. You could offer actual prizes, such as an iPad or a gift certificate, or discounts based on how many leads they bring in. Be sure to give a small token of appreciation to everyone who participates.
Did you come away from reading this thinking that you can use these tips to help you get some leads. Hopefully so, and it’s time to get going so that you can draw in those new customers. Remember that once you get new customers, you must also practice customer retention!
