There are many marketing techniques that companies can use to either reach their customer base or bring new potential customers in their base. Social media marketing, affiliate marketing, and internet marketing are just a few of them. An interesting marketing technique to note is email marketing, which you will find more about in this article.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
Test and design your messages to be readable and functional even if the images and graphics get blocked. Many email clients do this automatically. Make sure that any images you do use have descriptive text substituted via the Alternative attribute that should be available in your email composition software interface.
Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they’re looking for. Consumer products sell best when advertised through words such as “new”, while informational products sell better when combined with words like “advice”. Always be sure you know what your audience is looking for and word your copy accordingly.
Once you have the format of your email marketing messages set up, you should check it on multiple email clients. In the same way that different browsers can display web pages differently, a strange email client may show your message in an unexpected fashion. Make use of all of the popular free email clients and ensure that your message is going to appear properly on them.
Don’t make it hard for people to unsubscribe from your email list. The link to unsubscribe should be noticeably visible in all of your correspondence. I f you hide the link, not only some customers think that you are doing something untoward, but you may also receive complaints about spam.
You can target a very large group of potential customers by making your email campaigns accessible to mobile devices. So many people these days use mobile devices to check their email, you can make your emails attractive and engaging by using small images, and using small, to-the-point messages. Be sure to put your logo at the top of your email.
Keep your email content fresh. Don’t start repeating old information or re-using anything that you have previously written about in your emails. Your readers know when you’ve already said something and when you’re out of ideas. Furthermore, if you notice that something in your emails, like templates, images, etc. just aren’t garnering attention anymore, don’t fear changing things around.
As you know, there is a wide variety of marketing techniques that companies use to interact with current and potential customers. Among these are social media marketing, internet marketing, and of course, email marketing.
After reading the information presented in this article, you should now know more about email marketing and how to use it.
