Email marketing can be a business’s best friend. It can help you keep in touch with customers, offer them special deals and update them about new products. Knowing how to launch an effective email marketing campaign is crucial to its success. The information and tips from this article can help you create an email marketing campaign that is tailor-made for your business.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.
To get customers enthused about getting your emails, give prizes away through your newsletter. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. You can grow your email list by offering a referral program.
Send your opt-ins a link that they must click on to confirm their subscription to your email list. This way, you ensure that it is something that they want to do, and it will protect you from getting complaints about spam. Let your opt-ins know in your pitch that they will need to click on a link.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your subscribers with special articles that they might not can locate on your site. Include offers for your products or services. Make sure to send emails even when you aren’t selling anything, like during holidays.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Use passive and active feedback to make your email marketing better. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. You should also use passive feedback, which is more subtle. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Don’t put out emails that use images to give people information that’s critical. Many email clients don’t display images to help keep viruses and malware off their users’ computers. This could possibly interfere with your customers viewing the email correctly. Put the most critical information in text that is clear, and be certain that all images in your emails have alt tags that are descriptive.
Make all of your marketing emails personal. There’s much more you can do aside from just using the recipients name in the heading. Use all the information you have on each subscriber. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
Reputation is the name of the game when it comes to email marketing. Do not cut corners, target the wrong customers, or use any other misleading tactics. The reputation of your business is essential to your success, and you should always keep that in mind when designing your campaign.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Give your readers personal attention by sending emails with personalized messages. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Although adding their name is quite easy, you want to take it beyond that. Pinpoint why, when and where they signed up for your emails. Use this information in your message.
Make your email messages tell the reader a story. Storytelling is one of the most powerful advertising techniques. Each installment of your newsletter or mailing should tell the next bit of the advertising message “story”. They need to be connected in some way, for example by having each message end with a tip or a testimonial.
It is a fact that email marketing can be one of the best ways to keep in touch with customers, offer them special insider deals and keep them posted about new products that they may be interested in. Use the tips and techniques from the above article to help you launch your successful email campaign.
