Too many people reject the idea of email marketing because they have a close mental association between it and email spam. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. The tips in this article will set you on the right path to the perfect email campaign.
If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Only make one clear message for each email you send. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Think of what your message is, and say it clearly and simply. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Provide your customers with useful tips or information in each marketing newsletter. Think of the newsletter as an opportunity to demonstrate your expertise in your field. Your customers will trust you more when they see how much you know and will be more likely to buy products or services from you.
Ensure you have the permission from the customer if you are going to send them any emails. When you send out spam, your emails won’t be effective. You could lose customers and get reported for sending unwanted emails.
One marketing email per week should be sufficient to maintain communication with your customers. Remember that your readers probably get a lot of emails everyday. If you send too many messages, your customers may begin deleting them unread.
Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.
To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.
In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product.
Make your emails truly personal. Do not just use their names in your emails play to their wants and needs as well. You need to understand your customers and why they opted into your list. When you speak to them personally, they will feel more comfortable doing business with you.
Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly.
Keep your important aspects of your messages “above the fold.” This “fold” refers to the area that is previewed in an email program. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it. Keep anything important within this area so that they don’t have to scroll to find it.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Tell your customers up front what they can expect from your email marketing campaign. Include information at opt-in that will let your customers know if they can expect to hear from you monthly, quarterly, or more often. Tell them what you will include. Whether it be sales, coupons, or special promotions.
Keep up with your competitors’ actions when it comes to their campaigns for email marketing. Simply sign up to receive their emails. This can help you to stay one step ahead of the game when you are sending out your own business emails. Search for any of their lacking areas, and aim to fill in this void. If your competitors are promoting their products in a specific way, see if you can outdo them in cost and/or quality.
In addition to using what you’ve just read, think of your audience in order to be effective at email marketing. Consider what will appeal to them visually. What would they desire reading? How can you convert that into something that sells? Take the tips and advice you have learned and get your business growing!
