It is tough to cut through the cutter of the marketplace. You need to get your product and service known to the public, and video marketing is one of the best ways to do that. But you want your video marketing efforts to be successful. Read these tips to make your video marketing campaigns a success.
If you are still experimenting with video marketing, you should select a small audience of customers and ask them to watch your videos and give you some feedback. This is a good way to make sure your approach to video marketing is relevant to the target audience you are addressing.
Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.
Any event is a good time to take a video. You might get your chance to interview influential people within your business niche. You will want someone to tape any speeches you give.
For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty inch plasma will not buy from you if they just see pixels.
When using video marketing keep in mind that content is the key. Using content that is untrue or meant to mislead your viewers can be damaging to your business. Always make sure that your videos are accurate and informational. Providing a good source of information will keep people coming back.
Be sure that you use attractive people in your video marketing campaign. While it seems wrong on some level, it is a fact that people respond better to very attractive people. If you do not have attractive people that you know that will help you out you should look into hiring actors.
Try cutting your longer videos into smaller segments. Many video marketers don’t consider the audience’s attention span, so they make videos that are too long. Most people will not watch a 10-minute video about a single product. Try breaking a long video like that into multiple pieces that can be released once each day.
If you are camera shy, or you do not feel like you would be good at video marketing, look within your company for someone who would be a good fit. They are usually the most friendly and have a natural exuberance that radiates around them. This is the person you want to choose for your video marketing.
Don’t forget to add your URL within your videos. You can do this through the use of a text box on your video. This is a great way to let people know where they can go to find new information and products. If you don’t include the URL, they’ll watch and forget you.
Keep your logo prominently placed in your video, but make sure it doesn’t interfere with the content. Many companies use a translucent version of their logo to ensure that everything behind remains visible while people will know throughout the video who has produced it and where they can go afterwards to learn more.
When creating a description on YouTube, place your URL at the start. For example, start with www.mysite.com and then continue with your full description on the next line. This cements the idea that this video is tied with that website and anyone who wants to find out more can go there to find the answers they seek.
Try doing a parody to get views for your online marketing video. Imitating a popular video or personality with parody will generate thousands of views, especially if you can coordinate your timing with real life happenings. Use politics and celebrities or mimic the most popular ad on TV and see how fast your video takes off!
Hire a pro to film your videos if you have trouble with them. Poorly produced videos made at home are worse than having no videos. Try finding a local videographer that can create compelling storylines and has quality equipment. Be sure to see samples and ask for references. Don’t just go to the cheapest place, but try to find an affordable one for your budget.
When posting a video on your website, surround it with descriptive text so Google knows what the video is about. You don’t have to provide a transcript, although that can be helpful as well, but you should give at least a short blurb about what the video discusses without giving away the juicy bits.
If you are shy about showing your face, or if you don’t have a spokesperson yet, then try posting Google Search Stories. The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions. This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.
By following these tips, you should be able to make your video marketing efforts a success. Video marketing is an effective way to better communicate the benefits of your business. Human beings are visual animals and respond to things they can see. So, try these tips and see your business grow.
